Florina Ivanova

Florina Ivanova is an experiences journalist and sports media professional with a diverse background in hard news and sports journalism. A graduate of the American University in Bulgaria, where she double-majored in Journalism and Mass Communications and Political Science and International Relations, Florina began her career covering high-stakes topics like politics and the judicial system. 

She later transitioned to sports journalism, gaining recognition for in-depth coverage of major events such as the UEFA Champions League Final and the Tokyo 2020 Olympics, with exclusive interviews featuring prominent figures like Mason Mount, José Mourinho, Olympic gold medalists and sports legends. Currently, Florina is a managing partner and co-founder of The Ballers Hut, a dynamic sports marketing agency launched three years ago, where the team drives innovative strategies in the sports industry.